Juventus Forward is the Juventus Football Club’s innovation programme. It is a co-creation space that encourages internal collaboration and integration with the external innovation ecosystem (Institutions, Start-ups, Accelerators). Forward, a fusion of a corporate and a sporting soul, has the role of facilitator, with the aim of fostering the conditions necessary to generate innovation.
Juventus Football Club, commonly referred to as Juventus, is a professional football club based in Turin, Piedmont, Italy. The club competes in Serie A, which is the highest level of the Italian football league system. Juventus was founded in 1897 by a group of students from Turin. Initially, the team played at various venues throughout the city, but it currently plays at the Juventus Allianz Stadium.