Movement Pills

The Movement Pills project is built around the development of a campaign to raise awareness and promote physical activity intended as a natural remedy capable of preventing and lowering the incidence of developing pathologies closely related to a sedentary lifestyle.

The project therefore provides for the widespread distribution of a great number of Movement Pills boxes, real boxes that resemble those of medicines, but contain a trial subscription for one free month of physical activity in the gym and swimming pool adhering to the project and a leaflet containing information on the benefits of physical activity and on sports opportunities provided.

With the aim of tackling sedentary lifestyle and promote physical activity, Movement Pills is a project addressed to citizens of partner countries conceived for the empowerment of primary health prevention. The concept is built around the development of EU-wide campaign to raise awareness and promote physical activity intended as a natural remedy capable of preventing and/or lowering the incidence of developing pathologies closely related to a sedentary lifestyle.

The main goal is to develop and spread a common EU-wide methodology to promote physical activity and active lifestyles focusing on the link between sport and health, using pharmacies as a chain of engagement for beneficiaries. The project, therefore, provides for the widespread distribution, in partner countries, of a great number of “movement pills boxes“, real boxes that resemble those of medicines, but contain a trial subscription for a free month of physical activity in the gyms and swimming pools adhering to the project, login credentials to access interactive online sport lessons and video tutorials and/or video tutorials, and a leaflet providing information on the benefits of physical activity and risks of sedentary lifestyles.

Just like remedies, boxes of Movement Pills are distributed in pharmacies. A wide range of sports activities is provided, including options that allow the inclusion of the categories of subjects at risk.