Building a startup at the intersection of sport and technology comes with its own set of rules: market knowledge, long sales cycles, complex regulation, and a fragmented investor landscape. To help founders navigate this, 28DIGITAL has teamed up with the European Platform for Sport Innovation and EBAN Sports to launch Sports Master, a new executive course designed specifically for sports-tech entrepreneurs.
The programme runs for 16 hours across 10 weekly online sessions (2 hours each), starting 15 October 2026 and continuing through mid-December. Delivered online in English, it combines expert-led lectures, real-world case studies, and peer discussion built for founders who don’t have time to step away from their business for a full-time course.
What it covers
The curriculum tracks the full lifecycle of a sports tech startup: team dynamics, product-market fit, business planning, marketing and sales in sport, regulatory and operational constraints, pitch deck creation, fundraising, and exit strategy.
Who it’s for
Sports tech founders, startup operators, product and innovation managers in sports organisations, and venture builders. Anyone with an entrepreneurial mindset looking to launch or scale a venture in the sports space.
Pricing and access
- Individual Pass: €790
- Start-up Pass: €1,900 (covers up to 5 team members)
Certificates of completion require attendance at a minimum of 8 out of 10 sessions.
EPSI’s experts are fully part of the Master’s modules. Among the other instructors, from EPSI we find Omar El Zayat, Strategic Advisor, Francesca Passeri, Head of Business Department, and the Executive Director Alberto Bichi. He highlights that “The Sports Master was created to address the real challenges faced by sports startups, because it combines entrepreneurial education with a deep understanding of the sports ecosystem. One of its greatest strengths, indeed, is the opportunity to engage directly with sports leaders and experts who are actively shaping the future of sport innovation across Europe. We look forward to welcoming innovators from all of Europe!”
Enrolment for the first edition opens in August: Interested founders can sign up now to be considered for the inaugural cohort.
Register here: 🔗 https://28digital.eu/sportsmaster