Juventus Forward joins EPSI Network to Drive Innovation in Sport

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The European Platform for Sport Innovation (EPSI) is proud to announce the addition of Juventus Forward, the official innovation programme of Juventus Football Club, as a new member of its growing network.

Founded in 1897, Juventus Football Club is one of the world’s most iconic sports institutions. Today, through Juventus Forward, the Club continues to invest in the future of sport by embracing innovation, sustainability, and new business opportunities. Juventus Forward is, indeed, a unique co-creation space designed to foster collaboration both inside the Club and with the wider innovation ecosystem, including institutions, startups, and accelerators. Acting as a facilitator, Juventus Forward combines a corporate and sporting spirit to create the right conditions for innovation to flourish, both on and off the pitch.

By joining EPSI, Juventus Forward gains access to a dynamic European network where leading clubs, companies, universities, startups, and institutions come together to develop projects, share knowledge, and co-create solutions that can develop new businesses in sport, health, and physical activity.

“We are delighted to welcome Juventus Forward into the EPSI community. Their pioneering approach to innovation resonates perfectly with our mission to connect people and innovate society through sports and new ideas. We look forward to working with them around our three pillars – Fundraising, Business Creation and Lobbying – to achieve great results together,” says Alberto Bichi, EPSI Executive Director.

EPSI now counts over 219 members across 32 countries. With Juventus Forward now on board, we look ahead to co-developing innovative projects in the framework of football and not only, building bridges between sport and new sectors, and promoting a culture of innovation at both European and global levels.